Every season is important to analyze what the competition in the industry is doing, for that I followed the 4P's of the marketing mix:

• Products - Features, designs, quality, package design

• Prices - Price, discounts, and payment methods.

• Promotions - Advertising and public relations.

• Places - Location, distribution, and channels.

 

Depending on the brand's necessities I analyzed the categories (Women, Men, Kids, Babies, Footwear, Home, etc..) that are important to include and to know about.