top of page

Relevant Work

In this part, I included the most relevant projects in which I have had participated during my professional career.
Also, I took the opportunity to include a little of the beginnings of my relationship with the fashion world, with the aim of showing my learning through team and individual work, and throughout different areas of the industry.

IMG-20170809-WA0002_edited_edited.jpg

01

Trend forecaster

Research the current trends to select the ones we are going to develop for the design collection of the season, focusing on our target and brand's DNA.

​

TRENDS / COLOURS / MATERIALS / KEY ITEMS

02

Ongoing 
design collection

Follow up with the design team to help create a collection focused on the target necessities and the brand experience. Present the collection to the buyers and suppliers.

​

WOMEN / MEN / KIDS / BABIES / FOOTWEAR / HOME

THE OPEN ROAD MEN KEY LOOKS_edited_edite
women key items_edited.jpg
IMG_0061 (1).JPG

Product development

03

Support buyers team to buy the season samples. Follow up the product development with the suppliers, based on the brand standards, such as the trend, colors, label, and quality. 

​

Visual Merchandising

04

Creation and follow up of visual merchandising guides, supervise and train the merchandising team to achieve the sell goals.

​

​

WhatsApp Image 2017-06-03 at 20.57_edited.jpg
15_edited.jpg
8_edited.jpg

05

Benchmarketing

Analyze the close competitors in the industry to know what they are doing with their products, prices, promotions, and places in the categories that the company manages, depending on the brand's necessities.

​

​

06

Styling

In charge of the fashion styling for the catalog photoshoot.

Also, participate with ideas to support the agenda and locations with the team in charge. 

​

1.JPG
10801936_1553559678223732_2951911621828978993_n.jpg
11921742_10153683965544101_1918230721353315146_o.jpg

07

Content creator

Write the content for the catalog, explain the trends, and create slogans to persuade the client to buy the product.

Also, write about the fashion industry and trends in my Instagram blog.

Runway coordination

08

Teamwork with the model agent to coordinate the fashion runway (music, models, timings, styling) that the brand does every year to promote the new season.

12022354_10153882442567150_4706060006212802969_o.jpg
1119862_10151895060357150_1802592381_o.jpg

09

Design & manufacture

I designed and manufactured a dress inspired by the fantasy of the deep ocean, a suit inspired by the baroque details, and a dress inspired by the Greek mythological women.

​

"Where you'll be in 5 years time will depend on the books you read, the people you associate with, and the actions you take"

-Brad Sugars

  • The Fashion Behavior
  • Instagram
  • LinkedIn

© 2021 Sandra M. Álvarez Sigoña 

bottom of page